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Explain the ideas of red and blue ocean strategies.

Explain the ideas of red and blue ocean strategies.

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Red ocean refers to the market in which there are already many competitors and there is already intense competition in the market. Therefore, in a red ocean, a firm has reduced opportunities and it is difficult to obtain profitability or sustain in the red ocean.

The blue ocean refers to an unchartered territory in the market in which there are no or very few competitors. In the blue ocean, market competition is almost absent and the firm can explore the entire market by providing a unique product that serves the unfulfilled needs of the customer. The blue ocean provides immense opportunities for profitability to a firm.

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