Question

How does Virtual Reality (VR) have an impact on mass communications and advertising? Please provide key insights and analysis (how is communication being shaped and will continue to be shaped by technological advances like virtual reality)

Answer 1

VR or Virtual reality can be defined as an artificial environment created by the software to belief the user and customer as a real environment. Mass communication and advertising agencies often use virtual reality to present any object in front of the viewers. Virtual reality is a game-changer in the advertising world that changes the aspects of products and views. With the help of sight and sound, it helps to make real the products and the concept. Augmented reality is a part of virtual reality which enumerates the virtual environments to present any documents or products through special effects. Most of the advertising companies have aligned towards the application of virtual reality as it lowers the expenses of advertisements. Not only that, with the help of this technology, advertising directors reduces the cost of hiring models or film stars for their advertisement shoots. Virtual reality application helps the creators to increase the sales volumes. For instance, how consumers have access to trials of the products through the virtual reality process. If a consumer is planning to buy sunglass via e-commerce, he can opt for the virtual trial option to understand which frame is suited the most.
Virtual reality is a revolutionary invention of humankind which changes the communication system entirely. Through computational technologies and processes, customers can communicate with organizations and suppliers. The mass communication sector also uses virtual reality to analyze any incidents. Mass communication channels sometimes make virtual videos with special effects to describe the events of murders and/or accidents or any vital, realistic situations. This technology helps the sellers to communicate with their consumers and stakeholders through virtual environment creation.