Question

Chipotle is deciding its next country for international expansion. The final decision is down to India or China (largely for their large population sizes). What factors should it look at for expanding into these two countries? If you were to help Chipotle make a decision – what would you suggest to them and why? How would you suggest Chipotle be Glocal in the country you have helped them pick. (Please use the resources in Chapter 8 but please also go beyond to give data about the two countries)

Use the ideal glocal that's all in chapter 8 (Global plus Local= Glocal)

Answer 1

The factors that should be kept in mind before expansions are:

1. Cultural Factors:
   • Language
   • Taste in Food
   • Regional Values
   • Consumer Habits
   • Age/Demographics
2. Economic Aspects:
   • Per capita income
   • Relevant Class Structure
   • Supply vs Demand
   • Financial Transactions and Banking

3. Political and Legal Factors

   • Laws

   • Licensing and Permits

   • Taxes

   • Fees

   • Currency

4. Environmental Regulations

5. Political and Defence Stability

6. Discrimination policies