If Cadbury were to develop a new TV advert that needs to be shown in Thailand,...
- If Cadbury were to develop a new TV advert that needs to be shown in Thailand, how would you execute the new idea keeping the STP (Segmentation, Targeting and Positioning) in mind and part of your strategy? Imagine you were working with a leading Advertising company and they asked you to create a new concept for Thailand. What would you do?
Homework Answers
The new advertisement should identify the target groups for the product offerings, their lifestyles, their aspirations and their expectations from the product. It will also critically analyse the local customs and traditions and see how the product aligns with and complements the local way of life. Another issue which needs to be looked into, is the existing products in the same category against which the product will be positioned ( which will have input into the pricing and packaging strategy). The overall aim will be to integrate the product with the lifestyle of people and create curiousness into buying by relating it with legacy and brand value of Cadbury worldwide.
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If Cadbury were to develop a new TV advert that needs to be
shown in Thailand,...
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the notion of effective advertising can vary from culture to
culture. In the United Kingdom, a premium may be placed on being
different, humorous, or out-of-the ordinary in differentiating
campaigns from the mass of mediocre advertising.
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