Question

The four generic business strategies are generated by comparing the strategic position with the scope of...

The four generic business strategies are generated by comparing the strategic position with the scope of competition. Tesla, an electric car manufacturer, is presented in the text as fitting into which of these categories?

Multiple Choice

  • integration

  • focused cost leadership

  • differentiation

  • focused differentiation

  • cost leadership within electric vehicles

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Answer #1

Focused differentiation

This is the type of business strategy in which the organization has identified a particular target market which is small and then focus in generating business through this particular market as well. The stattegu focusses on the narrow market and differentiates accordingly too.

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