Question

Given the information below. Which variables are significant predictors? What implications does this have for in terms of creating and marketing a new game - make two managerial recommendations based on this research.

	Coefficients	t Stat	P-value
Intercept	2.13	13.4	0
Age	-0.06	4	3.40E-05
Gender	-0.25	4.96	4.20E-07
OwnPlaystation?	0.12	1.75	0.04
OwnXbox?	0.17	1.88	0.03
OwnWii?	0.07	1.04	0.15
OwnOther?	0.03	0.74	0.23
Income	0.000004	3.1	0.001
StarWarsItemsOwned	0.30	8.35	7.30E-17
DisneyPerception	-0.07	4.73	1.30E-06
StarwarsPerception	0.24	4.09	2.30E-05

Answer 1

From the above information,

Age , Gender , OwnPlaystation, Inbox income ,StarWarsitemsowned, DisneyPerception, starwarsPerception are significant predictors because p value is less than 0.05.

Recommendation

1) We can delete the variables OwnWill and Own Other for further modeling because both are insignificant.

2) we can check the new model and decided which model is good fit .