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Primary benefits to a nonprofit of maintaining a marketing orientation include all of the following except:...

Primary benefits to a nonprofit of maintaining a marketing orientation include all of the following except:

  greater customer satisfaction

  less competition from other nonprofits

  increased consumer participation

  the better attraction of market resources

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Answer #1

1. A. Greater customer satisfaction

Having a marketing approach has the benefits of competitive ability, consumer participation and better attraction of market resources but does not have any relation to the factor of increased customer satisfaction.

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