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Before we get into the numbers, let’s think about one thing: Apple says the software updates...

Before we get into the numbers, let’s think about one thing: Apple says the software updates are free – why would they need to record any revenue for them at all?

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Answer #1

1.You want to grow your business ,not just win new customers

2.Raising prices is more effective than selling more products

3.Good customers tend not to complain about minor price increases, especially if they know you provide a level of service that reflects the amount you charge them.

4.Raising prices is an indirect statement about your product/service quality

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