Question

Many companies are using small, low-priced RFID devices to track consumer behavior within a store. Your...

Many companies are using small, low-priced RFID devices to track consumer behavior within a store. Your assignment this week requires you to evaluate case study on a company that is using RFID devices to track such information. You can select a case study from the internet, from the NCU library or use a white paper as the foundation of your work.

After you have located a company that is using RFID devices, you will prepare an analysis that includes the following:

  • Overview and history of the project
  • Project evolution
  • Project status
  • Information generated to date
  • Decisions made as a result of the information
  • Current state of the technology

Be sure to address any limitations of the technology and what you anticipate the future of RFID data collection will look like in retaining establishments.

Support your assignment by citing the studies you analyzed. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included to support your report and any factual assertions you make.

Length: 4-6 pages,

0 0
Add a comment Improve this question Transcribed image text
Answer #1

Introduction

There is a huge amount of publicity around RFID, in newspapers, magazines and the press. Some of what you read is true. Unfortunately, much of it is not. In our view, probably 10% of the stories are accurate. But even that small 10% is going to dramatically change the way we live and work. Read on...

Definition.

RFID - Radio Frequency Identification. This is a technique which uses a radio signal to communicate with a small tag, and, by extension, the item to which that tag is attached. Originally developed by the military to distinguish between friendly and hostile aircraft, it is now commonly used to refer to the tags used to identify a wide variety of items. These are commonly small items, goods in transit, fixed assets or file folders, but use can extend up to larger items, vehicles and agricultural or construction machinery.

Variations of RFID Tags

RFID tags can be grouped by two characteristics, by whether they are active or passive and by their operating frequency.

Active or Passive RFID Tags

The distinction is the source of the power for the signal transmitted by the tag. Passive tags have no internal energy source. They collect energy from the reader, and remain dormant when not energised by the reader. Active RFID tags have an internal battery. They transmit continuously to a passive reader, which picks up and processes the transmitted signal.

Passive RFID Tags

Passive tags have an antennae or receiving coil, which collects and stores energy transmitted by the reader. The tag then emits a short burst of energy, encoded with the critical information it is communicating. Passive tags only transmit when they have been energised by a reader.

Passive tags tend to be cheaper and smaller, and their life is only limited by the reliability of their components. They can be expected to function for decades. The range at which the tags can be read depends on their frequency of operation, and the power of the reader. Range can vary from less than a centimeter to several meters.

The ability to read a tag is affected greatly by the reader. Readers can be fixed, or integrated with a portable handheld computer. In mobile applications some readers are still relatively bulky and large, with the transmitting and receiving antennae being three or four inches high and just as wide. Others are smaller, sometimes with a reduced read range as a consequence.

Antennae types - circular or linear.

The two different formats of antenna result in different reading capabilities. The linear antenna can give a longer read range, but requires a specific alignment for the tag to be read. If the reader is held "on its side", then range is dramatically diminished. For a circular antenna, the orientation of the reader with respect to the tag does not affect read range. As an example, a typical mobile circular antennae may have a read range of six feet, regardless of orientation, compared to a similar linear reader, which might have a read range of twelve feet when properly aligned, but only twelve inches when either the tag or the reader is rotated (on the axis joining the items) through ninety degrees.

Frequency Range - passive tags

Tags can today be broken down by frequency into three categories. Tags for each of these three frequency ranges were developed sequentially. In the same way that music formats have moved from vinyl to cassette to CD, so RFID tag technology has moved from LF to HF to UHF. Each has specific benefits and drawbacks, and choosing the "best" tag depends very much on the application.

LF RFID Tags

Low Frequency tags operate in the range 125 KHz. These were the first tags to be developed, and are frequently used in animal tracking. Their physical design requires many turns of conductor to capture enough energy to respond. This tends to make them thicker, and more expensive to manufacture. Range is of the order of an inch or so. Format can be cylindrical - think of one inch cut from the end of a drinking straw, or bobbin shaped - think of several large coins in a pile.

HF RFID Tags

High Frequency RFID tags operate in the range 10-15 MHz. These are frequently used for access controls. You may see them at your local gas pump. Less turns of conductor are required, typically fewer than twenty, so these tags are often manufactured using the same techniques that were developed for printing wiring boards. A typical design is shown above. These tags are thinner, but typically occupy a similar surface area to a credit card, though smaller button versions are available.

Read range is typically up to twelve inches. Applications include shelf readers - which can give you a real time view of your inventory. HF tags are also available as encapsulated buttons, which can be sewn into the hem of a garment. These buttons can survive the rigours of a laundry, and are often used to track uniforms.

UHF RFID Tags

Ultra High Frequency tags operate in two bands, around 900 MHz and 2.4 GHz. These are the most recently developed tags, and are used in unit tracking and the supply chain applications.

At these frequencies, the wavelength of the transmitted signal is much shorter, so the tags use a simple antennae, and there is no longer a need for coils with multiple turns. This makes the design much simpler, though the antennae still needs to be a few inches long to give a reasonable read reliability. Often, also, the tags are encapsulated, and may be artificially thick, to enable the tag to be mounted on a metal surface. In this case the actual tag mechanism is stood off from the metal by the thickness of the tag.

Read ranges can be up to twenty feet of more, but the tags are more affected by metal or liquid. Placing your hand over a tag can reduce its readability.

These tags often have the ability to store information, typically to identify a specific item by using codes to identify company, model, and serial number.

Applications include supply chain and asset management.

Writing to passive RFID tags

Most LF tags are used as read only items. They are manufactured with a fixed identity, and the reading system uses that ID, either directly, for data collection, or as a key to information stored in a database.
HF and UHF tags can generally be written to. The volume of data changes from tag to tag. Write range is typically half or less the read range.

Points to ponder when writing to an RFID tag

First, and most important, are you sure you have to? "Just because you can" is not a good reason. In most cases, data is best stored in the central database.
Second, and perhaps most important, you have to be sure you know which tag you are writing to. Without careful thought, you can end up writing to the wrong tag. When we review clients system designs, we often find these two flaws. Contact SageData for more information on writing to tags.

Active RFID Tags

Active tags get their power from a small internal battery.

They can be read at greater distances, but they tend to be slightly larger and more expensive. The life of an active tag is limited by the life of the battery, which generally cannot be replaced. The life of an active tag is of the order of several years, though this can be modified as the tag is set up, with speed of response being traded for battery life.

Active Tag transmissions

Active tags are often transmit only. From the time of manufacture, until the battery expires, these tags regularly transmit a small message which uniquely identifies them. They do this whether in range of a reader or not. A typical cycle would be once per second. There is a trade off between speed of response and battery life, but even with one burst of transmission per second, several years of battery life can be expected.

Writing to Active RFID Tags

Most basic active RFID tags are read only. Most do not even have a receiving circuit. They have an identity which is set during manufacture, and that cannot be changed.
More advanced RFID tags have many additional functions, including read / write capability and data storage.

Add a comment
Know the answer?
Add Answer to:
Many companies are using small, low-priced RFID devices to track consumer behavior within a store. Your...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions
  • Context   You are working as a project manager in your chosen case organisation and a s...

    Context   You are working as a project manager in your chosen case organisation and a senior manager has asked for your assistance with understanding and resolving two current problems (refer below). The senior manager has asked that you provide a justified response to the two problems in the form of a written report (refer report structure below). Your responses are to be justified by recent and relevant scholarly (journal articles and eBooks) literature. The two current problems Problem 1 –...

  • Context You are working as a project manager in your chosen case organisation and a senior manage...

    Context You are working as a project manager in your chosen case organisation and a senior manager has asked for your assistance with understanding and resolving two current problems (refer below). The senior manager has asked that you provide a justified response to the two problems in the form of a written report (refer report structure below). Your responses are to be justified by recent and relevant scholarly (journal articles and eBooks) literature. The two current problems Problem 1 –...

  • Assignment Details Scenario You have been asked to be the project manager for the development of...

    Assignment Details Scenario You have been asked to be the project manager for the development of an information technology (IT) project. The system to be developed will allow a large company to coordinate and maintain records of the professional development of its employees. The company has over 30,000 employees who are located in four sites: Florida, Colorado, Illinois, and Texas. The system needs to allow employees to locate and schedule professional development activities that are relevant to their positions. Sophisticated...

  • I need help with a starting point for my final project. Please help and thank you...

    I need help with a starting point for my final project. Please help and thank you in advance. Overview: Basic knowledge of computers is practically essential for productively engaging in twenty-first-century life. Working knowledge of computer platform technologies impacts everyone from help-desk personnel and field technicians to project managers and business executives. In order to make sound business decisions, one must have the ability to analyze business needs and compare available computer technology options for effectively meeting those needs. Scenario:...

  • Please use APA format and references please Ethical Reasoning Assignment You will use your analysis of...

    Please use APA format and references please Ethical Reasoning Assignment You will use your analysis of the case study as a foundation for an ethical discussion. This discussion will provide you an opportunity to apply ethical reasoning to an ethical issue within the field of pediatric nursing: The use of growth hormones. You will also have an opportunity to demonstrate your writing skills. Your assignment should include a title and a reference page. Your assignment should be double spaced using...

  • Please help writing a well structured document using the below Agile Runbook - Our Overall Delivery Process How do we initiate a Project? Any project is a response to a pain point or desire expresse...

    Please help writing a well structured document using the below Agile Runbook - Our Overall Delivery Process How do we initiate a Project? Any project is a response to a pain point or desire expressed by either customers, internal stakeholders, employees, or regulatory authorities. In short, a project is a time bound and specific goal oriented task-system that is born out of an ask from any stakeholder. Project initiation is laying down a new project by defining its goals, objectives,...

  • Performance Improvement programs and effective project management require an understanding of the four phases of the...

    Performance Improvement programs and effective project management require an understanding of the four phases of the project life-cycle: initiation, planning, execution/implementation, and closure. It is important to have each phase of the project mapped on a timeline and to be sure the project team has the appropriate members with the right skills to ensure a successful program. Using a case study from the text, students will demonstrate their ability to review and evaluate a performance improvement program by arranging the...

  • In 5-6 sentences, evaluate this website: https://www.bls.gov/k12/. Your analysis should assess the source using the techniques...

    In 5-6 sentences, evaluate this website: https://www.bls.gov/k12/. Your analysis should assess the source using the techniques referenced in this week’s lecture. Based on your findings, do you think that this source is appropriate for college level research? Why or why not? Be sure to provide specific details and examples to support your decision. Review the two articles cited below, both of which deal with piracy and copyright. In 5-6 sentences, explain which source is more credible and why. Be specific...

  • TASK Read the Regional gardens case study document before attempting this assignment. Background: You have been...

    TASK Read the Regional gardens case study document before attempting this assignment. Background: You have been employed by Regional Gardens as their first Chief Information Officer (CIO). You have been tasked by the Board to conduct a review of the company’s risks and start to deploy security policies to protect their data and resources. You are concerned that the company has no existing contingency plans in case of a disaster. The Board indicated that some of their basic requirements for...

  • 4. Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are some strategic options for Fitbit go...

    4. Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are some strategic options for Fitbit going forward? 5. Analyze the company’s financial performance. Do trends suggest that Fitbit’s strategy is working? 6.What recommendations would you make to Fitbit management to address the most important strategic issues facing the company? Fitbit, Inc., in 2017: Can Revive Its Strategy and It Reverse Mounting Losses? connect ROCHELLE R. BRUNSON Baylor University MARLENE M. REED Baylor University in the...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT