Which of the followings is TRUE regarding the relationship between people and brands? People look for...
Which of the followings is TRUE regarding the relationship between people and brands?
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People look for brands to satisfy only their functional needs and do not care about anything else. |
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People and brands can form deeper bonds which transcend consumer’s functional needs. |
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Brands help fulfill the higher order wants and aspirations that people desire. |
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b. and c. only |
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All of the above is true |
Homework Answers
People and brands can form deeper bonds which transcend consumer’s functional needs and brands help fulfill the higher order wants and aspirations that people desire.
Answer-B and C only.
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