Question

Considering a well-known brand like Nike - what does that brand communicate to the market? Is the message effective? In what ways?

Answer 1

When we consider a brand such as Nike, we can say that in terms of brand image, their message involves the imagery of quality, comfort and premium offering in the sports and casual wear market. Their brand image, in the eyes of their brand loyal customers, can easily be equated to be of a standard of quality.

Simply put, saying that a brand such as Nike, would only create premium products would be easily understood, appreciated as well as universally accepted by the customers, even when they have had no direct contact or interaction with the product of the brand.

It can be said that the brand has been successful in creating their brand image and the consumers actually understand the message behind Nike's vision. In simple terms, they have been successful in implementing their strategies, their processes, their influence in the marker and has been able to communicate their message, their culture and their function well with that of their customers.