Question

A company finds that its forecasts, using an (alpha) α of 0.20, are becoming increasingly inaccurate...

A company finds that its forecasts, using an (alpha) α of 0.20, are becoming increasingly inaccurate (error is increasing). What should they best do, given the options below?

(Error = Actual demand minus forecast)

a.

consult the ‘predict your future for $5’ shop across the street

b.

increase value of alpha

c.

stay with the same alpha

d.

decrease value of alpha

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Answer #1

The correct option is b. increase value of alpha as increasing the value of alpha will forecast the value closer to the previous actual values.

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