Question

What is a specific solution to how Target can continue to build the Cat & Jack brand in the next 10 years?

Answer 1

1. What are 3 ways that Target can continue to build the Cat & Jack brand in the next 10 years?

Target has started rolling out of the brand – Cat and Jack, this brand usually will focus on children and babies clothes line, Target has considered various view and opinions from children and their family, they took feedback for implementing the brand – Cat & Jack, following are the 3 Ways that Target should continue to build the cat and Jack brand in the next 10 years,

• Target should define target audience for their brand- Cat & Jack in more specific way, they need to make mission and vision statement for meeting requirement and expecting of target audience, further they should do more market analysis of the target audience, and look at the detailed behavior, lifestyle, purchase power, demographic figure, psychographic figure, all such will help target to build their brand – Cat & Jack in effective way,
• Establishing brand mission statement is also helpful to build their brand in effective way, brand mission statement depicts the purpose for its existence, For example Nike has the brand mission statement is all about the bringing innovative and inspiring life to all the athlete in this world with the tag line “ Just do it”
• Further, building brand of Cat & Jack by Target, they need to do more research about the brands within the Industry, doing more research in this context will help Target differentiated their products from others competitors, secondly they need to do more research on how to position their brand in a niche market,