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If the coffee is the premium coffee, isn't it likely to have positive income elasticity, whereas...

If the coffee is the premium coffee, isn't it likely to have positive income elasticity, whereas its inferior competitors are likely to have negative?

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Positive income elasticity means the consumption increases with the increase in income and negative income elasticity means the consumption decreases with increase in income. So if it's a premium coffee, the price will be on a higher end and people consume more with their income increase and with the increase in income people start to shift to this premium version decreasing the consumption of the lower versions or the inferior versions which means the interior competitors have negative income elasticity of demand.

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