Question

What is the history or overview of Equal Exchange: doing well by doing good?

Answer 1

Answer:

Rink poet, eating apple Rosenthal, and archangel Rozyne based Equal Exchange in 1983; their for-profit honest Trade worker-owned, cooperative is headquartered in West Bridgewater Massachusetts. Equal Exchange (EE) distributes organic, gourmand low, tea, sugar, bananas, avocados, cocoa, and chocolate bars made by farmer cooperatives in a geographical area, Africa, and Asia. The U.S. mercantilism cooperative is the oldest and largest honest Trade low company within the U.S.

From 1986 to 2011 Equal Exchange has practiced outstanding sales growth from $0 to $46.8 million, with all respect. Sadly, the cooperative has become a victim of its own success. The company’s humanitarian influence on honest Trade has sparked several alternative competitive merchandise and tiny competitors. In addition, giant transnational corporations became progressively engaged within the certification of their merchandise to contend in honest Trade. The honest Trade once dominated by Equal Exchange currently should accommodate new competitors with deeper pockets. The progressively competitive setting and acknowledgeable weaknesses of Equal Exchange like restricted access to resources, a smaller distribution network and a smaller promoting budget threaten the company's position within the market. The rising trend of domestically big or ready food more exacerbates the company’s disadvantages relating to promoting and distribution as a result of its little size.

This case is vital from a strategic perspective as a result of it clearly defines the importance of market saturation and diversification. It additionally demonstrates, however, the shortage of resources will inhibit growth during a competitive market. The aim of this analysis is to produce Equal Exchange with a strategic arrange to restore the organization’s position because of the leader within the trade another time.