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Customer Relationship Management (match terms to correct descriptions): Group of answer choices Churn CRM SFA CIC

Customer Relationship Management (match terms to correct descriptions): Group of answer choices Churn CRM SFA CIC

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CRM

Customer Relationship Management is often abbreviated as CRM. It is the Customer Relations Management (CRM) tool that is used as an innovative approach that provides a detail data about the customer's needs and preferences, depending upon their age, gender and location, etc.

Churn is associated with customer churn rate that is the rate of customers who are no more associated with the Organization, SFA is the component of CRM that undertakes the auto-recording functions of the sales transactions while CIC stands for the Customer Interaction Center which is that central point from where various contacts pertaining to that of the customers are dealt with and managed. Therefore, SFA, Churn and CIC are the tools under a CRM Software. CRM is hence mother of all these tools.

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