Question

Describe the framework for customer relationship management (CRM) that the internal staff of your company might develop and implement.

Answer 1

The framework for developing the customer relationship management is to focus more on serving the customers queries on any demand raised by them to the organization at any time. The customers are required to actively interact and it is the responsibility on the side of the organization to make a customer fulfill their queries at earliest. The customers are always required to be treated as the king because a customer influences the production process and make a particular trend popular in the market. A good marketing sense is to always keep on prime focus in the organization for a quick connection with the customers in terms of high-rising the selling methods. For an organization, the customer’s are the pillar that brings the revenue to the organization and with the successful service along with the enhanced support from the organization it continues a long run relationship.

The customer always focuses on the quality of getting services at any cost and at any moment they required. Therefore, it is necessary that an organization should activate several team members to take the responsibility to solve their queries into specific areas and mitigate their issues when they required.

Customers sometimes get support and served well during the buying time of the organization's products. It is a common factor that to high rise the selling process an organization only shows the activeness of service delivery while buying any product. It is required to adopt certain changes; an organization should also focus on providing support to the customers after the buying of the product. It is the phase or turns when a customer really requires for help or support for the product bought from the same organization. This is the phase of growing mutual relationships among the organization and customers. The customer’s queries and services are required to be fulfilled at any stage from product buying until the end of the life cycle of the product. These will increase the trust in the organization, and it will keep on sustaining for a long time.

The framework will mainly focus on the customers handling process and maintaining of their stable relationship with them. The customer is always required to acknowledge with effective communication in the sense of guidance, transparency, and also by providing a wide range of support at any cost. They should require being coordinated professionally and it is necessary to keep their priority in terms of services at first. A customer should be properly addressed, and their feedbacks are also required to be analyzed for making certain developments in the process and it should require adopting many effective strategies in implementing future proceedings of the organizational business perspectives as per the requirements. For maintaining the correct framework it is necessary to keep in touch with the customer’s and always satisfies them with their queries and building a strong rapport with them for influencing the business much stronger. A customer relationship management should involve the act of targeting the potential audiences and serve them with highest possible levels, it will develop a strong bonding and the customer’s retention factor will also influence the organization in touching the sky limit in terms of growth and success.