Assume you are a marketing manager that is considering implementing CRM in your firm. How would you approach the implementation of CRM? What might you avoid doing as you implement CRM in your firm?
CRM ( Customer Relationship
Management )
This is a management system that creates and manage the
relationship with the current and future customers of the
organization. It helps the organization to understand the
customer's needs and requirements and to identify the methods
through which those requirements can be fulfilled for increasing
profit and successful achieving of organizational goal.
Now let us discuss how we should approach to implement CRM in our organization
Now let us discuss what needs to be avoided while implementing CRM in our firm
Assume you are a marketing manager that is considering implementing CRM in your firm. How would you approach the implementation of CRM? What might you avoid doing as you implement CRM in your firm?
Assume that you are a marketing manager for a firm that markets tablet computers. Your firm introduces a new model of tablet annually to replace the offering currently on the market. To ensure that your firm is planning and creating tablets that the marketplace values and will buy, you conduct periodic conjoint analysis studies. Briefly describe your planned study for this year. You are the marketing manager of a midsize firm that sells parts to heating and air conditioning professionals...
Explain how you would approach the examination of the abdomen and what methods you might use to elicit patient cooperation. Describe how you would approach a child versus an adult and what you might say to help with your exam.
. Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. You CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decision in Brazil can be delegated to local managers. Why might she be wrong?
You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted at the college student subculture. For your boss, write a memo in which you list some product attributes that might appeal to this subculture, list the steps in your customers’ purchase process, and recommend some marketing strategies that can influence their decision. NOTE: Don't copy form other sources!
Describe how you would approach the implementation of an Electronic Health Record (EHR), create a list of tasks that need to be done (project milestones) to achieve this implementation. Who are the subject matter experts that need to be included in this decision-making process? Develop a high-level implementation plan that includes the project milestones (key tasks) that will need to be accomplished. Discuss how long you project this project will take by preparing a timeline for your tasks. Include a...
UMUC hospital has decided to implement a new EHR and appointed you as the EHR Project Manager. The EHR needs to be implemented in one year. Which Project Management tool (hint: Gantt Chart, Microsoft Office Project) would you use to keep track of the schedule and how? How would you avoid the Scope Creep that usually results in project implementation delays?
What strategies might a creative-minded leader use to implement organizational change? Why? How might conflict affect the implementation of organizational change? What strategies could you use to manage that conflict?
What strategies might a creative-minded leader use to implement organizational change? Why? How might conflict affect the implementation of organizational change? What strategies could you use to manage that conflict?
You just completed your first week as a sales rep at Acme Vacation Rentals, a firm specializing in finding vacation rental homes for high-income clients. You enjoy the work very much but are surprised at the lack of client-related information available to support the sales reps who are left on their own in terms of collecting and storing useful data about their clients. The company is also lacking a marketing program focused on contacting current and potential clients. Again, each...
Compare and contrast two different change models. What leadership approach would you use to implement your preferred model? Why?