When firm undertakes conjoint analysis the firm shall analyse through statistical survey techniques and measure how people value different attributes. This will help firms to identify preferences and tastes and what different set kf customer look out for. Thus an effective pricing and positioning strategy can be codeveloped.
However such finding will have 3 drawback :
Perceptual Map defines 4 attributes like high and low pricing, high and low quality with various competitive brands listed as per perception amongst consumers in below map:
Assume that you are a marketing manager for a firm that markets tablet computers. Your firm...
You are the newly appointed junior marketing associate at Tesla Motors. Your boss, the brand manager, decides to test your "smarts" by asking you to explain how marketing research can be used to increase the validity of the perceptual map that will be used for the firm's brand positioning and strategic marketing exercise. Prepare a short but compelling written response for your boss that answers her question. Your response should also illustrate your knowledge of how a perceptual map can...
Assume you are a marketing manager that is considering implementing CRM in your firm. How would you approach the implementation of CRM? What might you avoid doing as you implement CRM in your firm?
Question 5: Assume that you are the marketing manager at Pak Suzuki head office. You have to give a formal presentation to the new marketing executives who have recently joined Pak Suzuki. Your presentation should be about the products of the company. Select at least 5 products of the organization and categorize in the BCG matrix. (Marks:7)
You are the manager of a firm that produces and markets a generic type of soft drink in a competitive market. In addition to the large number of generic products in your market, you also compete against major brands such as Coca-Cola and Pepsi. Suppose that, due to the successful lobbying efforts of sugar producers in the US, Congress is going to levy a $.50 per pound tariff on all imported raw sugar-- the primary input for your product. In...
You are hired as a marketing manager for the high tech firm innovated inc. Located in Toronto. Yesterday you overhear a conversation in the elevator between the VP of sales and the vice president of the company. The VP of sales indicated that she also was disappointed in the current projections and will approach distributor to provide them with an incentive to take extra inventory to help improve the overall sale, improving the end of year results and management bonuses....
You are a manager who works for Hecht LLP, a local accounting firm. Your client is Triox Co. Triox is a major manufacturer of pharmaceutical products. A significant part of the company's operations involves research and development. Your firm has accepted the engagement to prepare a special report regarding the operations of Triox. (more will be discussed on this in unit five). Any findings in the report will be used to dictate the interest rate for future financing. You have...
Please use own words. Thank you. CASE QUESTIONS AND DISCUSSION > Analyze and discuss the questions listed below in specific detail. A minimum of 4 pages is required; ensure that you answer all questions completely Case Questions Who are the main players (name and position)? What business (es) and industry or industries is the company in? What are the issues and problems facing the company? (Sort them by importance and urgency.) What are the characteristics of the environment in which...
Risk management in Information Security today Everyday information security professionals are bombarded with marketing messages around risk and threat management, fostering an environment in which objectives seem clear: manage risk, manage threat, stop attacks, identify attackers. These objectives aren't wrong, but they are fundamentally misleading.In this session we'll examine the state of the information security industry in order to understand how the current climate fails to address the true needs of the business. We'll use those lessons as a foundation...