Question

Question 5: Assume that you are the marketing manager at Pak Suzuki head office. You have to give a formal presentation to the new marketing executives who have recently joined Pak Suzuki. Your presentation should be about the products of the company. Select at least 5 products of the organization and categorize in the BCG matrix. (Marks:7)

Answer 1

BCG matrix is beneficial for the company's long-term strategic planning, growth opportunity by reviewing its portfolio of products to decide the investment, development areas. Pak Suzuki manufacturer of car products, their major car products are Suzuki Alto, Suzuki Baleno, Suzuki Wagoner, Suzuki celerio, Suzuki swift. All these products are hatchback type cars of Suzuki.

For BCG of Suzuki alto:

Model- Suzuki Alto

Market- Suzuki alto is a better vehicle for a middle-class family with a lower maintenance requirement, easy to use, cheaper car, and affordable. It captured most of the market for a middle-class family and a trustable product in the market.

Market share- 57%

Market growth- 12.77%

draw the circle on the graph for alto at every point.

2. For Suzuki Baleno

Model- Suzuki Baleno

Market- Suzuki Baleno mainly focuses on a new generation, it targets the young boys, and their looks attract most middle-class men.

Market share- 27%

Market growth- 11.5%

Draw the circle for Suzuki Baleno in the chart.

3. Model- Suzuki Wagoner

Market- Wagoner correctly build for small family purposes; it Mainly attracts the 30-50 age group. Wagoner is the best small family car.

Market share- 54%

Market growth- 35%

Draw the circle for Suzuki water on the chart.

4. Model- Suzuki Celerio

Market- it is the first auto gear car of Suzuki. It is a family bike but mainly targets family women and teenagers because of the auto gearing system; compactness helps prevent jams.

Market share- 51%

Market growth- 10%

Draw the circle on the graph for Suzuki celerio.

5. Model- Suzuki swift

Market- Suzuki swift is the all-time favorite car for everyone. It attracts all age groups, maybe a family car or even highly used in a taxi, outer city, and traveling.

Market share- 30%

Market growth- 32%.