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Product Innovation on walmart Explanation of Product Innovation Positioning of walmart Explain why you chose the...

  1. Product Innovation on walmart

  1. Explanation of Product Innovation Positioning of walmart

Explain why you chose the positioning you did for this strategic dimension (1 paragraph).

  1. SMART Objective for Strategic Positioning Wal-mart

State a SMART objective the organization should pursue to achieve or maintain the position you recommend on this dimension.

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Answer #1

Walmart, in recent years, has adopted a very aggressive approach to delve itself in new information technology techniques in order to come up with innovative products. It has made a few new e-commerce acquisitions like Jet.com in order to fuel its growth through information technology. In addition to it, Walmart has also developed its own mobile app. The app aims to make the customer experience much easier with in-built shopping lists and store maps so that customers can easily locate their nearest Walmart stores. Further, Walmart also plans to integrate its app with online payments for goods and initiate returns of purchased goods. Besides, Walmart is make huge investments to automate its back offices where the uloading and sorting of inventory is nowadays fully automated.

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