For many people, the shareholder perspective is perhaps the most familiar measure of competitive advantage for...
For many people, the shareholder perspective is perhaps the most familiar measure of competitive advantage for publicly traded firms. What are some of the disadvantages of using shareholder value as the sole point of view for defining competitive advantage? Any examples to illustrate your point(s)?
Homework Answers
Some of the disadvantages of using shareholder value as the sole point of view for defining competitive advantage are as follows:
- The overall company performance can be quite difficult to predict accurately, specially in short term as the stock prices have volatile nature.
- Stock prices can be easily influenced by the macroeconomic factors
- Stock prices are set based on the rationale provided by the investors, which usually turns baseless for the overall industry
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