Question

Discuss a specific bootstrap marketing tactic and how it could be successfully deployed.

Answer 1

Answer: Bootstrap marketing tactics involves doing things with the help of others at low or no costs. One of the bootstrap tactics that the companies employ is, use of social media marketing for promoting the product or service. Social media is a cost effective and very impact full tool of marketing that nearly all the companies particularly the new ones are using nowadays. The social media platforms like Face Book offers no or very low cost marketing opportunities for the companies like creating a fans page. It is very easy to create and monitor a marketing campaign on a social media platform. Social media marketing campaigns are easy to carry out and implement. A company may hire a regular social media marketing agency or may even take help from a freelancing expert. There are many startups that manage their social media marketing by themselves based on the tips collected from internet. Social media marketing can therefore be done in a cost effective manner and is not as technical and complex like the traditional forms of marketing.