Question

You are part of a team of consultants that have been contracted to advise Walmart on how well the company manages its Employer Brand. To accomplish your assigned task, your team will draw insights from the knowledge you have acquired from this and other courses in the program, as well as from your own individual experiences. Your team must clearly define and take into account your company’s industry as well as the customer clientele.

1. Get input

2. Define the employer brand, including the following dimensions of their Employee Value Proposition: Affiliation, Work content, Career, Benefits, Compensation

3. Bring it to life with photos and videos

Remember the company you are assigned is Walmart.

Answer 1

As a team of consultant who is looking towards getting the insights about how our company (In this case -"Walmart") manages its employers brand, we have to firstly get it clear ourselves about the type of industry where we work in & its customer clientele.

Walmart Inc. (formerly known as Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. We shall describe each of these of the operational chains for your more simplified & detailed understanding.

Hypermarkets - A very large store with a wide range of goods and a large parking lot.

Discount department stores - A department store which offers its items at a lower price than many other retail stores.

Grocery stores - A grocery stores are a retail stores that sells food

In Walmart customer clientele comes from various sectors all around the world such that they have segregated their clientele based upon the different departments they have generated which fulfills the needs of specific segment peoples like the one's which are mentioned as below-

Halloween - This department is established who can serve its lower age consumer/clientele needs like children's dresses & costume.

Home savings

Electronics & office

Clothing, shoes & accessories

Home, furniture & appliances

Movies, music & books

Pharmacy, health & beauty supply.

So, in this way you might have a clear view about the industry where in Walmart involved all through the past years & its clientele base developed all along these successful years.

Now, coming to the main point for which we are discussing here is " How well the company manages its Employer Brand !! "

Here to know about Walmart employer brand management strategy & its know how, firstly we need to get deep into open inputs in the market which can give hint over how the Walmart manages its employer brand.

- If you go through the Walmart career portal, then you could see that its headed tagline which focus your attention i.e."Don’t just work harder. Career better. " its nothing but the value which Walmart indicating for the employees which were working for them & to get attention of new generations to get interested in it.

- Now, we discuss about how they have mentioned about the culture while working towards goals accomplishments.

Below is there cultural tagline

"Culture is the foundation of everything we do at Walmart. We define culture as our values in action. It’s how we deliver superior customer service, create a great front-line work environment and improve performance in order to achieve our common purpose of saving people money so they can live better."

-The career website of Walmart warmly indicate how the working would be in Walmart through its simple line of wording i.e. "Grow without grinding"

- In addition to that you could also see the one more addition of tab under career section i.e. for Military peoples.

In this way, we can easily find various inputs which can give us idea about there employee brand management tactics & how they are so strong in recruiting the right fit for employees.

2. Define the employer brand, including the following dimensions of their Employee Value Proposition: Affiliation, Work content, Career, Benefits, Compensation

Affiliation means who do (did) you work for i.e. nothing but making employees understand who we are as a core company, making sure that our values are clear, making sure that our culture is clear.

Walmart had launched a new careers website, careers.walmart.com And you will see a little bit of their efforts to help improve the quality of the image that employees going to see but also have a better understanding of what Walmart have to offer both from a job perspective but also from a culture perspective

Work content - It simply means the work you are going to do for the Walmart & in turn how you can contribute towards good cause of society where you live in. For Ex. for indicating work content as your employee value preposition, you could say that as a owner of the company " We make difference in the community"

Career - "Climb ladders while building bridges" We're always making sure to have our calendar jam-packed with great networking opportunities for people to find out about all of our great job possibilities. This is what an Walmart saying over its career page to make it as value indicating feature for its employees.

Benefits & Compensation - This is nothing but the incentive or commission strategy opt by Walmart where an employees can earn through online mode as well by selling its product with good commission percentage. Also, along side with it, they have standard compensation & benefits schemes for employees working on site working at different wholesale stores in all across the world.

3. Bring it to life with photos and videos -

You shall easily find photos & videos over internet which can enhance your knowledge and know how about employee brand management. Inserting here with some pictures & videos will make constraint your search enthusiasm. Hence, please make try over it.