Question

Explain apple's expansion into a Global Market. What caused them to expand?

Answer 1

Apple, Inc. is one of the biggest brand in the global market. Apple does not customised their phones in terms of features and looks. Establishing Global brand with strong identity which actually worked for Apple. Global is not just about offering product several products in the market of the world. Apple believe in baseline that finding the region blind approach. Apple chooses the country who are are serious about doing business carefully. Apple uses one size fit all strategy for their products. According to their technical local requirement they chooses the country to market.

There are various causes for this expansion. There is high translation quality in all of Apple user guides and documentation. Apple creates the need of customer and they have created brand in that way. It content highly customized in languages, technology advancement, reviewed by local authorities. The secret of it's global existence is cultural understanding. Apple focuses on making their products intuitive. Apple's hardware and software remains constant in all these recent years. It's branding strategy has made Apple recognizable in any market. Apple makes the looks of the phone always same. Apple's unique technology creates huge demand and want from customer and customer comes to Apple as the top brand. This effortlessly makes the need of expansion for Apple in the global market.