ZuoTi.Pro
Question

Are you what you post online? How might the "digital self" differ from a consumer's self-concept...

Are you what you post online? How might the "digital self" differ from a consumer's self-concept in the real world, and why is this difference potentially important to marketers? Please use relevant concepts and theories to support your argument and concrete real world examples to illustrate the marketing implications.

business   Operations-Management   
0 0
Add a comment Improve this question Transcribed image text
Next > < Previous
Sort answers by oldest

Homework Answers

Answer #1

Digital Self vs Consumer's Self Concept

The digital self can differ from the consumer's self-concept of ideas and terminologies. Cultures are different and the innovations made in technology and the change of things with time can be greatly affected by morals and ethics. The difference is important to marketers because they are supposed to learn the tastes and preferences of customers before presenting new products and services. The understanding of the concept can help to boost sales based on the selected concept of the consumer and the relation with the digital innovations.

0 0
Add a comment
Know the answer?
Add Answer to:
Are you what you post online? How might the "digital self" differ from a consumer's self-concept...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions

  • Journal of Marketing Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA),...

    Journal of Marketing Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline. Since its founding in 1936, JM has played a significant role in the dissemination of marketing knowledge grounded in scholarly research, as well as in shaping the content and boundaries of the discipline. Two AMA objectives have a direct bearing on the publication policies of JM: (1) to lead in the development,...

  • What are your top 3 takaways from this article? It’s always tempting to see the present...

    What are your top 3 takaways from this article? It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s...

  • Read through the case study and answer the following questions: Using appropriate concepts and theories from...

    Read through the case study and answer the following questions: Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and three main opportunities that should be considered by Yum! in expanding its global reach within emerging markets such as China. (25 marks) Twelve marks will be awarded on the basis of the appropriateness of the three main threats and three main opportunities that you have identified (two marks each); there are no standard...

  • Case study Company Case Campbell Soup Company: Watching What You Eat You might think that a well-known, veteran consumer products company like the Campbell Soup Company has it made. After all, when pe...

    Case study Company Case Campbell Soup Company: Watching What You Eat You might think that a well-known, veteran consumer products company like the Campbell Soup Company has it made. After all, when people think of soup, they think of Campbell’s. In the $5 billion U.S. soup market, Campbell dominates with a 44 percent share. Selling products under such an iconic brand name should be a snap. But if you ask Denise Morrison, CEO of Campbell, she’ll tell you a different...

  • use the information in chapter one to complete it ( in case you do not have...

    use the information in chapter one to complete it ( in case you do not have the book, i post a picture). write a few sentences in each box explaining the extent to which the statements in the left column apply to each of the theories. thank you! Themes and theories Constructivism (Piaget) Social constructivism (Vygotsky) Bioecological systems theory (Bronfenbrenner) nta The environment plays an important role in development Innate factors drive development Development follows a smooth continuous path ning...

  • It’s 7 a.m. in San Antonio, Texas, and Rich Marcogliese, chief operating officer of Valero Energy,...

    It’s 7 a.m. in San Antonio, Texas, and Rich Marcogliese, chief operating officer of Valero Energy, is holding his usual morning meeting with the plant managers of 16 major refineries throughout the United States and Canada. On the walls of the headquarters’ operations center are a series of monitors centered by a giant screen with a live display of the company’s Refining Dashboard. Whether the executives are in the room or connected remotely, all eyes are trained on the Web-accessible...

  • 50. Client-centeredness and humility might look like saying, "Tell me about what's most important to you...

    50. Client-centeredness and humility might look like saying, "Tell me about what's most important to you here." True False 51. Appropriate regression means introducing new tasks weekly. True False 52. Rewarding behaviors, not outcomes means focusing on measurements first. True False 53. A demonstration of your client's mental skills include: Going to the farmer's market, Following the "inner compass" Learning about protein All of the above are correct 54. During step 1 of the coaching process, aim to identify bright...

  • Discussion questions 1. What is the link between internal marketing and service quality in the ai...

    Discussion questions 1. What is the link between internal marketing and service quality in the airline industry? 2. What internal marketing programmes could British Airways put into place to avoid further internal unrest? What potential is there to extend auch programmes to external partners? 3. What challenges may BA face in implementing an internal marketing programme to deliver value to its customers? (1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...

  • second attempt. need asap please 2-4 sentences summarizing the article 4 interesting quotes from the article...

    second attempt. need asap please 2-4 sentences summarizing the article 4 interesting quotes from the article and 4 points explaining each quote In the first few years of the new millennium, at the height of the boom in the offshore call-center business, Tata Consultancy Services, the Indian technology-services giant, made the counterintuitive decision to divest its call-center operations. Why? Because although outsourced call centers were a fast-growing piece of its current business, TCS’s leadership had come to believe that they...

  • please answer this after reading the article What is the actual problem? What are the known...

    please answer this after reading the article What is the actual problem? What are the known facts? What decision is to be made? How the problem ought to be solved? What are the alternatives? What are your recommendations? New AI tools make BI smarter — and more useful Data science democratized: What used to take data scientists months to prepare may soon be put together in a few days by data-astute business users. By Maria Korolov, Contributing Writer, CIO |...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT