Managing Customer Experience and Relationships” (3rd Edition - 2016); by Peppers & Rogers. Published by John Wiley & Sons, Inc
chapter 7, food for thought, question # 1 - TiVo question
TiVo and other specific digital recording devices collect very specific data about household television viewing. These services make it possible to know which programs are recorded and watched (and when and how many times), which programs are recorded and never watched, and which programs are transferred to DVD or other electronic format. The services also know when a particular part of a program is watched more than once (a sports play, or a favorite cartoon, or movie scene, or commercial). What are the implications of that knowledge for dialogue? For privacy? For the business of collecting the data (i.e., data or a cable company)? How might TiVo or a cable company use this information to increase the value it offers to advertisers and marketers? What would a marketer have to do differently to make the most of this information? How can DVR companies respect their own customers’ privacy?
Given the information of realizing which shows are frequently viewed, recorded, and are transferred to DVD offers organizations the chance to talk and choose how to redesign their company. Albeit, some may state it abuses the watcher's protection, which it does, it is done with well-meaning goals. By a business gathering the information, it will enable them to make their watching experience better, and furnish them with ideally more demonstrates that he/she will appreciate. In addition, they could likewise utilize the assembled information to keep up their associations with existing customers and make them feel acknowledged and esteemed. Moreover, an advertiser could utilize this.
They can utilize the information to decide when and how frequently to play what ads. If these promoters realize that there are not a lot of watchers who watch a particular channel at a given time, they may spend their cash publicizing during something different. Security issues ring a bell when thinking about this situation.
Managing Customer Experience and Relationships” (3rd Edition - 2016); by Peppers & Rogers. Published by John...