Question

In most cases, the ultimate goal for article, white paper, or e-book marketing will be the same: draw attention and develop a company's reputation for thought leadership and then use that expertise to generate sales. Assume that you have an organization that deals with domestic violence. How would you use white papers to help bring awareness and influence to this issue?

Answer 1

In the white paper, first of all, I would highlight the problems of domestic violence and will provide the data and stats related to the latest domestic violence cases. This will establish a foundation to promote the organization's objectives Then I would add the experience of those who are the victims of domestic violence highlighting how these people encountered those events.

Once this is completed, the focus will be on providing the opinions of the experts who deal these cases on regular basis and then this will provide me an opportunity to introduce the service of the organization to help the victims who are suffering from these cases

I will also include the voice of those individuals who have already been helped by the organization as it will create a credential for the company. The main focus of this area will be on the expertise of the organization, the professional association, the team which I working on dealing with these issues and at last having the recommendations of the expert in this field.

I will also mention the methodology used by the organization while dealing with the case of domestic violence along with the past success story