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how you would use the application of Big Data to make better and faster business decisions....

how you would use the application of Big Data to make better and faster business decisions.

You can use an actual company or use an innovative idea for this discussion.

100 - 200 words

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With the speed of Hadoop and in-memory analytics, combined with the ability to analyze new sources of data, businesses are able to analyze information immediately – and make decisions based on what they’ve learned.
By analyzing data from system memory (instead of from your hard disk drive), you can derive immediate insights from your data and act on them quickly. This technology is able to remove data prep and analytical processing latencies to test new scenarios and create models; it's not only an easy way for organizations to stay agile and make better business decisions, it also enables them to run iterative and interactive analytics scenarios.
In markets from financial services and retail to manufacturing and health care, companies are rushing to embrace the promise of big data. By tracking ever more data, managers hope to understand both their businesses and the ways in which customers interact with them. But simply collecting terabytes of data to produce charts and corporate dashboards misses the true scale of the opportunity. Effective data-based decisions are not made in response to simplistic data reporting; they are made in response to considered and ongoing data analysis.

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