Question

Identify a true statement about ethics in marketing

business ethics

An aspect of consumer autonomy requires that customer consent be not only voluntary, but also informed.

Evidence shows that effective marketing causes greater consumption, leading to a happy condition termed "affluenza."

It is easy to determine if potential consumers are being treated with respect in marketing situations

Answer 1

1. An aspect of consumer autonomy requires that customer consent be not only voluntary but also informed.

True, One of the important aspects of consumer autonomy required that the customer consent should not be just one-way affair rather a two-way communication from the company to the consumer explaining them why the consent is being taken and what is the potential impact of such consent.

2. Evidence shows that effective marketing causes greater consumption, leading to a happy condition termed "affluenza."

False, Although effective marketing causes greater consumption among customers, it does not lead to addluenze. The term 'affluenza' is more used as a state of stress, overwork and overindebtedness.

3. It is easy to determine if potential consumers are being treated with respect in marketing situations

False, It's not at all easy to determine if potential customers are being treated with respect in marketing situations. One of the biggest challenges that marketing faces is about having real-time access to data. To be able to determine how customers are being treated, we need to have proper data systems in place which can capture such qualitative information.