Question

Title	Lesikar's Business Communication
Author	Kathryn Rentz; Flatley; Paula Lentz
ISBN	978-0-07-340321-2

Chapter 9: Critical Thinking Question 5: Think of a television, radio, print, email, or Internet sales message or persuasive request that you regard as especially effective. Explain why you think it was well designed.

Chapter 10: Critical Thinking Question 14: Discuss some of the advantages that writing a thank-you note to the interviewer gives the writer.

Answer 1

5. The ALS Ice Bucket Challenge has been more than just a feeling of viral video. The ALS Association also began it, raising an incredible amount of awareness about the need to find a cure for an exceptionally severe disease. It gave rallying people a cause. It feels nice to do well.
The campaign urged the participation of individuals. Giving individuals an opportunity to show off on social media is a great way to engage them.
There was a fun and creative component. The campaign's novelty captured the attention of people.
Together, these three items added to one of latest memory's most efficient viral campaigns. Although it used social media, its objectives were rooted in sheer PR.

6. Chances are you are not the only applicant for an open position to be interviewed. You can create a connection with the interviewer and create a report by writing a follow-up letter. You revisit the reasons why you are the best fit for the position by expressing your appreciation for the interview and recapping the conference highlights. A candidate frequently makes the error of placing too much control in the hands of the interviewer. He thinks the interviewer will remember him if he is the best applicant and maintain him in the selection process loop. This does not occur often, unfortunately. It is critical for a candidate to recall his interest in a position to potential employers. The letter of thank you is the ideal vehicle to communicate this interest. While the letter of appreciation for the meeting expresses appreciation, it also serves a much more strategic objective. It offers the applicant with an chance to present their abilities and achievements in a different format and market the value that they will add to the employer.