Question

describe Chick-fil-a's most applicable "generic strategy" to gain/sustain a competitive advantage, and decide which strategic framework is best for this comany, and explain why.

Answer 1

Chick-Fil-A is a famous fast food company spread across the world. Chick-Fil-A is known for having a focused generic strategy. A business strategy qualifies to be under focus generic strategy when the company is targeting to fulfil a specific set or a specific need of the customers. Chick-Fil-A has come up with nutritional meals, catering to the health-based needs of the customers. The customers are often seen to crib about the calorie and nutritional content of fast food. To satiate this focused requirement of the customers, Chick-Fil-A came up with the concept of chicken sandwich. The company is known for serving quality fast food which is healthy and high on nutritional content.

The company has developed a unique selling proposition for itself which helps in keeping it ahead of its competition. Consumers consider it as the healthy fast food around the corner. Hence we can say that the company is doing quite good with the external analysis. The most appropriate strategic framework for Chick-Fil-A will be Value Chain Analysis. This is so because the value chain analysis will help the company in having a real time perspective about the value it is offering and the aspects which it can improve upon to maintain its competitive advantage in the industry.