As a marketing researcher of Matrix Private Limited you have been asked to forecast the demand...
As a marketing researcher of Matrix Private Limited you have been asked to forecast the demand for your new range of body wash if a discount of 10 percent is offered on each unit sold. Identify the research category into which this market research falls, i.e., is this exploratory, descriptive, or causal research? Why?
Homework Answers
Forecasting is usually done using various factors such as historical data, trend, seasons or other factors. The impact of these factors are often key to accuracy level of forecasting. In this case, we are attempting to determine the impact of discount on the demand. This is a factor based researched and falls in the category of Causal research.
This is because, the research method will try to find out what is the impact of discount on the demand.
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