Question

discuss the pros and cons of media in outbreaks of disease

Answer 1

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You just mentioned media but didn;t mention whether it is social media or physical media or tv media. So I just wrote this explanation in a generalized way so as it can sync with any type of media

Pros

• Physicians can connect with patients and establish relationships with the media, allowing you to build credibility and trust with the online community.
• Access to information – According to the Wolters Kluwer Health 2013 Physician Outlook Survey, 80% of physicians use Internet browsers to access the latest diagnosis and treatment information. Facebook groups also provide a sense of community and are a good source of information and opinions.
• Cost-effective way to reach patients – it doesn’t cost you anything to get started.

Cons

• Control – You can’t control what’s said about you on media,whether social media or physical media. People can say whatever they want on social media and many even find it easier to air complaints or issues in social media than in person. At the same time, this also is a good opportunity to respond showing the community your dedication to your patients and your practice.
• Patient Privacy – Compliance is something that’s typically top of mind for healthcare professionals. Direct conversations with patients may inadvertently expose patient health information and violate HIPAA regulations.
• Time – Social media is not a one-shot deal. To be successful, it takes commitment and continued efforts. It takes time to create or curate content, manage your page, respond to comments and analyze metrics. You may need your staff or third party vendor to help with social media management.