Question

Discuss the pros and cons to using social media for marketing in the dealership organizational model or automotive industry. Also, discuss the type of skills dealerships may be looking for in a future employee. Be sure to support your opinions with credible resources, and cite your sources.

Answer 1

Social media has saved the automotive industry millions of dollars in the nation and international wide in advertising costs. You can share your features, benefits, etc through social media like Facebook, Twitter, Instagram, and Youtube or any such platforms.

Let us discuss the pros and cons of using social media for marketing in the Automotive industry -

The Pros-

• More customer engagement
• Opportunity for customer feedback
• More sales
• Less marketing cost required for printing pamphlets and banners
• Market research can be conducted easily.

The Cons-

• Social Media marketing cost can be heavy
• If not actively managed, your social media presence can be lost and you won't be able to attract lots of customers.
• Unwanted risks can be caused including harassment and bullying
• Activeness in social media for marketing is required to gain more customer base.

Types of skills dealership may be looking for in a future employee.

• Time Management skills
• Communication skills
• Taking initiative
• Teamwork skills
• Networking skills
• Problem-solving skills