Question

Investigating an Employee Blog

Equipping yourself with the concepts and advice in this chapter will take you only so far. As with every other form of communication described in this book, you must analyze the specific situation you’re in to be able to write the most effective report.

Doing a good job on this analytical exercise will require that you understand

-The characteristics of shorter reports as compared to long, formal reports

-The traits and uses of different kinds of reports

-The importance of adapting any type of report to the specific situation

Read the report-writing scenario and then answer the questions to plan an effective report.

You're a newly hired member of the Human Resources and Communications Department at LHC Design, a 130-employee firm that designs architecture, visual merchandising, and branding strategies for retail stores. Today your boss, Jenna Bostick, emailed you an assignment that will enable you to show off your research and writing skills.

Jenna, the director of the department, will be attending an executive team meeting next week, and she would like to know by then what, if anything, the company should do about the employee blog that has sprung up on WordPress, a free blog-hosting site. Apparently, several LHC designers, strategists, and artists have taken it upon themselves to start a blog in which they can share their creative ideas with each other, with creative people in other companies, and with current and potential clients. They call their blog "InspirationPoint," and it seems to be gathering momentum. "What should the company do about this blog? Ignore it? Squelch it? Link it to the company website?" Jenna asks. She wants your recommendation so that she can make her own, based on yours, to the executive team.

Of course, to figure out what to recommend, you'll need to do research. You'll start by studying the blog itself. Then you'll arrange appointments to speak with the young employees who started and maintain the blog. You'll also study websites, books, and articles about corporate blogging, and you'll look for any other data that might help your boss decide what course of action to recommend to her bosses.

Make Jenna feel great about hiring you by doing a stellar job on this report.

5. Which of the following could be a helpful and appropriate appendix to the report?

Multiple Choice

• a representative post from the employees’ blog

• a sample social-media policy to help LHC develop such a policy

• a table of the blog’s pros and cons

• a list and description of all the sources you consulted

• both a representative post from the blog and a sample social-media policy

Answer 1

Answer : OPTION E

Both a representative post from the employees' blog and a sample social-media policy could be helpful, and they are too big to include in the body of the report. This report does not need an extensive list of sources, and a table of pros and cons would be too critical to the purpose of the report to be in the appendix.

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