Question

Describe the target market of nestle instant coffee in new countries.

If this market is different from the existing market, please explain how nestle instant coffee will change its marketing strategy to meet the needs of this new market.

Focus on the needs of the target market and how can the product's strengths meet its needs.

Answer 1

Answer:

Target market of Nestle instant coffee in new countries will be such that Nestle can plan to figure out some of the key developing countries like India, China, where they can explore higher reach in the rural parts of the nation so that they can increase the coffee consumption and increase their business revenues. Similarly Nestle can figure out similar region in the global market where the Nestle Coffee product could have potential demand, so that they can explore this market and generate higher growth and revenue for the business.

If this market is different from the existing market, then Nestle instant coffee will change its marketing strategy to meet the needs of this new market with the help of basic marketing approach of 4Ps marketing process. The 4Ps will have right products, place, price and promotion in the new region for the marketing of Nestle coffee business.

The new market will be analyzed by the marketing team of the Nestle coffee business and they will recommend the details on the coffee products suitability, place suitability for the consumers in the target market, pricing capability of the consumers in the target market and adequate promotion activities essential for the target market. Promotion could be explored with advertisements in TV, news paper, hoarding, display in regions, social media marketing, digital marketing etc.

When we are entering in new markets, we need to focus on the needs of the target market and adequate understanding of the consumer’s interest and requirements towards the coffee products. Then Nestle need to review their current coffee product’s suitability with respect to the consumer interest and needs. Nestle need to strengthen their coffee product such that it meets the consumers needs and expectations. This is very important that the coffee product meets the consumer interest and requirements.