Rituals and symbols. What is the significance of these in planning international marketing strategy? Why should these be considered in marketing planning? How might a marketer use these to his/her advantage?
For me a community may want to maintain its particular cultural heritage. In such a country a marketer would have to translate ads into language symbols appropriate to that country's population. Many types of representations of culture include art, theater, dance and music. Rituals also play an important role in marketing strategies, as they concentrate on the daily interactions of customers and how these encounters can lead to the promotion and selling of a product or service.
Those from many societies are only permitted to see and communicate with the main figure, and to disregard the surrounding items entirely. Those from one community are able to take a picture in a newspaper and record different details about what they saw in the past. In the advertising campaigns, a marketer could use this insight to justify his tactics in his message
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Rituals and symbols. What is the significance of these in planning international marketing strategy? Why should...
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