Question

How can a corporate strategy benefit from incorporating a green marketing perspective? What issues should be considered when incorporating a green marketing perspective? Provide specific examples to support your answers

Answer 1

green marketing is tool fir protecting the environment for the future generation. it has a positive impact on environment safety. because of the growing concern of environmental protection, there is an emergence of a new market which is green market, for companies to survive in this market and have their customer loyal to their products , consumers want to identify themselves with companies that are green complaint and are willing to pay a premium fir greener life style.

Benefits of incorporating green marketing strategy:

*green marketing strategies is an important tool to keep their business competitive.

*creating a sustainable process for manufacture and distribution often results in lower overall i the long run.

*once company invested and attempt to reduce environmental damages, they often realize that net revenues will increase.

corporate need to understand the implications of green marketing,in this 21st century, one would think customers are not concerned about environmental issues or will not pay for a premium for products that are more eco-responsible. organisations must find an opportunity to enhance their products performance and strengthen their customer's loyalty and command product demands and higher price.

organisations should tap into adoption of green marketing because it is still a golden goose and can be very powerful marketing strategy though when it's done right.