Question

- What are the benefits for a business of developing a PR strategy?

- Give specific examples of how you can use PR tactics to support your marketing efforts.

Answer 1

The benefits for a business of developing a PR strategy is that it helps in building brand image. It is a way to share information with community and industry in a systematic way. It helps in building credibility with consumers and developing a relationship with them.

PR tactics can be used to support marketing efforts with giving information about the company policies and initiatives to the public. It can help in stating the stand taken by company on important issues like climate change or sustainability. Company can use PR to share the new product launches being planned by the company. PR can release information to customers about the marketing initiatives being planned the company and the promotions planned by distributing information through public channels.