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Describe (in your own words) what is Marketing strategy and planning? (NO PLAGIARIZING 100-200 WORDS)  

Describe (in your own words) what is Marketing strategy and planning? (NO PLAGIARIZING 100-200 WORDS)  

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Marketing strategy and planning both are inter-related but I want to define separately for better understanding.

Marketing includes product and price while Strategy focuses on Place and Promotion of the product. The driving factors for product’s value upgrading are Differentiation and satisfaction.

So, we can ultimately enhance the value-driven product in the value market by implementation of differentiated marketing strategy to influence the investors, so investors are satisfied.

Market planning includes Business review, PESTEL analysis (used as a marketing tool for examining key macro level factors), Political factors, Economic factors, Social cultural factors, Technological factors, Environmental factors and Legal factors.

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