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Given the choice between developing a website or a FaceBook page, why would you develop a...

Given the choice between developing a website or a FaceBook page, why would you develop a website?

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Answer #1

Developing a website for our product or company serves a specific purpose. While it would be easier to market and promote ourselves over facebook, to have absolute control over the data that is shared and collected, and to maintain control over every aspect of the process, we would prefer to have a website with a backend connected to an SQL database which makes it easier to collect data and utilize it in the later stages whenever the need arises. With absolute control over every pertaining decision, we can create better engagement which would still be possible with a facebook page but limited by the policies of facebook. We can also cater to the audience which do not utilize facebook as the primary social media platform and therefore, we can utilize a combination of both a website and a page to reach more audience than possible with utilizing either method in isolation.

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