After coming up with an innovative idea for a new product, you paid $2000 to an industrial designer to draw the blueprints and found a factory in China that agreed to produce the product for you for $3.5 per unit (the price includes the shipping cost from China to you).
Since this is a totally new and unique product, you have no idea how the demand for it would be. Therefore, before you start pricing the product and ordering large amounts from the Chinese factory, you decide to run an experiment (or a pilot study): you talk to Target and they allow you to sell your product at 11 different Target stores for 11 different prices (a different price at each store). These stores are located in areas whose residents have similar average income, so you can be certain that price (and not income) is the only factor varying among these stores.
After 2 weeks, Target sends you the sale numbers for your product.
Price |
Quantity Demanded |
4 |
231 |
5 |
210 |
6 |
170 |
7 |
162 |
8 |
150 |
9 |
122 |
10 |
102 |
Does that mean your product is elastic or inelastic at that
price? (1pt)
To increase your revenue, should you set the price above or below
$7.5? (2pt)
Competitor |
|||
Advertise |
Do not advertise |
||
Your firm |
Advertise |
1300, 1200 |
2700, 700 |
Do not advertise |
900, 2000 |
2400, 1800 |
What is the Nash equilibrium
of this game?
If you and your competitor could talk on the phone (imagine
it was legal to do so) to coordinate whether to advertise or not,
what would the outcome be?
I need assistance in what is in bold. May work be shown.
After coming up with an innovative idea for a new product, you paid $2000 to an...
After coming up with an innovative idea for a new product, you paid $4000 to an industrial designer to draw the blueprints and found a factory in China that agreed to produce the product for you for $3 per unit (the price includes the shipping cost from China to you). Since this is a totally new and unique product, you have no idea how the demand for it would be. Therefore, before you start pricing the product and ordering large...
After coming up with an innovative idea for a new product, you paid $4000 to an industrial designer to draw the blueprints and found a factory in China that agreed to produce the product for you for $3 per unit (the price includes the shipping cost from China to you). Since this is a totally new and unique product, you have no idea how the demand for it would be. Therefore, before you start pricing the product and ordering large...
After coming up with an innovative idea for a new product, you paid $2000 to an industrial designer to draw the blueprints and found a factory in China that agreed to produce the product for you for $3.5 per unit (the price includes the shipping cost from China to you). Since this is a totally new and unique product, you have no idea how the demand for it would be. Therefore, before you start pricing the product and ordering large...
Description After coming up with an innovative idea for a new product, you paid $2000 to an industrial designer to draw the blueprints and found a factory in China that agreed to produce the product for you for $3.5 per unit (the price includes the shipping cost from China to you). Since this is a totally new and unique product, you have no idea how the demand for it would be. Therefore, before you start pricing the product and ordering...
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