Question

Describe possible "greenwashing" concerns regarding SANOFI company's sustainability practices

Answer 1

answer-

Sanofi S.A. is a French multinational pharmaceutical company headquartered in Paris, France, as of 2013 the world's fifth-largest by prescription sales . the green washing can raise sustainability concern for the company because when company involve in activities to show that they are adopting envrionmental friendly activities while they are just pretending and green washing them to customers then company can endanger its brand image, customer base and bring legal issuse because business is deceinving and misleading the customers, society and government by adopting greenwashing approach.

Sustainability related activity has increased in breadth and depth, but activity is now being shifted toward corporate social responsibility, which is reflective of corporate need to satisfy public sentiment. when the company involve in greenwashing then it risk its CSR and company image which raise issues like legal suits from customers.the company can raise following concerns like-

The law is designed to protect business and private customers from purchasing products through deceptive and misleading conduct. The risks to businesses from Greenwashed chemical products includes:

Purchasing toxic, dangerous and environmentally damaging products, without being aware of the risks.-Threatening your own business’ green credentials and reputation by using unsafe and harmful products.-Losing money on products packaged and marketed to appear as if they provide an environmental benefit, which they do not actually deliver.-Putting employees at risk from harmful, toxic or corrosive chemicals. Substances which are unsafe for the environment, are often unsafe for people.

I think these issues or risk of greenwashing would make sustainablity of SANOFI more difficult in such cut throat phrama industry where other companies in the industry are ready to catch a weak point of other and use that against the company to earn profit and outrun the competition.