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One example of storytelling includes details about a​ brand's humble origins and how it defied the...

One example of storytelling includes details about a​ brand's humble origins and how it defied the odds to succeed. Which one relates to this​ example?

A.

Underdog brand biography

B.

Anthropomorphism

C.

​Reader-response theory

D.

brand resonance

E.

Dopplegäänger brand image

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Answer #1

Answer: A. Underdog brand biography

As described by Micheal R. Solomon and Tapan Kumar Panda in one amongst their publications, details about a brand's origin and its story about how it developed despite various odds it faced, is called as Underdog brand biography.

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