Consumer Strategies - Chapter 8
What steps should you take prior to making a purchase?
What steps should you take while making a purchase?
What steps should you make after you make a purchase?
What is buyer's remorse? Have you experienced it?
Steps should you take prior to making a purchase-
1) Determine your need
2) Determine how much you can afford
3) Find options available for making a purchase
Steps should you take while making a purchase-
1) Negotiate on the price offered
2) Select the best seller from the options available
3) Buy best quality at best price
Steps should you make after you make a purchase-
1) Assess whether the purchase done was correct or not
2) Decide whether to but it again or not
3) Share the feeling about the purchase
Buyer's remorse
It is a feeling of regret which is experienced after making the
purchase. When the buyer felt guilty after buying the product it is
known as buyer's remorse.
Consumer Strategies - Chapter 8 What steps should you take prior to making a purchase? What...
Subject: Consumer Behavior. Topic: Steps in Decision Making Process. We are currently studying the steps in the decision making process – and know that the number of steps (and the amount of time spent in each step) varies based on consumer involvement with the decision. As consumers, we don’t always make good decisions – we buy things that we later regret. Instructions: Write about a bad consumer decision you made recently, and be sure to relate your discussion to: Be...
After reviewing Chapter 6 on Consumer Behavior you should realize that consumers do indeed go through a series of steps when they buy something, and marketers try to take advantage of that knowledge. So you should be ready for our fourth discussion topic: Two very common influences with consumers are social factors and situational factors. What I would like you to do is to give and example of each and suggest how a marketer might take advantage of this. Examples...
What steps do you take to limit growth of microbes in your home? Explain thoroughly. Explain thoroughly how antimicrobial drug resistance develops and explain some steps that can be taken to prevent it from happening. Explain what is meant by a BSL-4 lab. Would you work in one? Why or why not? You are infected with a bacterial disease. Your sister had this same illness last week, and took a full cycle of antibiotics. She quickly became better. You started...
7. When purchasing a computer, factors the consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands. A. hot buttons B. informational alternatives C. evaluative criteria D. buying-decision choices E. consumer attributes 8. At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied. A. problem recognition stage ...
When managers make decisions they follow the decision-making steps as presented in this chapter? Which steps are apt to be overlooked or given inadequate attention? What can people do to make sure they do a more thorough job? (NOTE - - - This discussion question is about the 6-step decision-making process, and whether or not you think managers generally follow that process when they make decisions. And if not, which steps do you think might get overlooked or given less...
Most differences in how consumer purchases are made and how businesses and institutions make purchases have been covered, but I think impulse buying can be a large differentiator. There are a lot of consumers out there who take their time and go through the steps of a buyer's decision process, but in reality, there are also consumers who make split or last second decisions to purchase a product or service. Products may be placed strategically near a cashier to entice...
Discuss what steps a trainer should complete prior to the training class. What step helped you the most in preparing for a presentation at work (or school)? Explain.
Discussion #1 Describe how decision biases may impede effective decision making. What steps would you take to avoid them? Discussion #2 What is the difference between strategic management and operations management? What steps whould you take to ensure their alignment?
What steps should you take to troubleshoot issues such as a crash? What might cause a crash? What resources can you access to help you in the event of a crash?
Do you think the use of behavioral nudges should be expanded? Suppose an economic analysis determined the efficient choice for the average consumer, what are the pros and cons of making the average efficient choice for the population a default that consumers would have to override?
Do you think the use of behavioral nudges should be expanded? Suppose an economic analysis determined the efficient choice for the average consumer, what are the pros and cons of making the average efficient...