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Please answer the following questions. The aim here is to discuss. Where appropriate please support your...

Please answer the following questions. The aim here is to discuss. Where appropriate please support your claims with data. Amazon acquired Whole Foods Market. How would you evaluate the impact of TVM on this transaction?

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Answer #1

1.) Amazon has a very a great brand and good goodwill in the market due to best services to the customer. Amazon wants to enhance their business segment by acquiring the whole food market which is very great oppurtunity for them to increase the number of customers, and provide the variety of foods along with different types of items.

2.) According to me impact of TVM will totally based on the quality of food, which should be best and hygineic food provided to customer which the trust of customer increases and it will not negatively impact on brand and goodwill for the Amazon beacause it acts like an intermediary and creates a connection between seller and buyer so it ensures the quality of food should be perfect and services should be provide with the full satisfaction of Customers.

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