Question

Please describe Micorsoft's goals over the next 5 years. Please cite your source(s).

Thank you in advance.

Answer 1

Goals of Microsoft generally focus on improving its productivity, consumer service, intellect, and personalized service. The goals and objectives of this company have changed in the last five years. The new CEO has aimed to explore new areas in the mission and vision of this organization. The CEO has opened a segment called ‘Our vision’ which is impactful in chalking out the goal, aims, and objectives of this organization. Goals of Microsoft are as follows:

·       Reinvention of productivity: Microsoft has planned to reinvent its productivity. Previously the productivity of this company was constantly declining along with the profitability. The goal to reinvent productivity has been marked by the management of this organization. Strategies to reinvent its productivity are producing quality products, low price strategy and segmenting customers according to their buying capacity.

·       Reinventing business process: Microsoft has also aimed to reinvent its business processes and operations. To achieve this goal, the company has already started its market analysis to understand the core needs of customers and the current trend of the market.

·       Building cloud-based information and storage system: The goal of this company I to incorporate a cloud-based information system. This can be considered as an effective way for Microsoft to maintain a steady flow of information and personalize the computing process.