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Identify the level of measurement that would be used in each example and why it is...

Identify the level of measurement that would be used in each example and why it is used.. Ordinal, interval, ect.

a. Each sports fan was asked to rank their favorite way to receive information from most preferred to least from the following. Social media, tv, radio, newspaper.

b. A magazine is asking for your response. They simply ask "Football is the best sport". by choosing one of the following responses. Strong agree, agree, neither disagree or agree, disagree, or strong disagree.

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Answer #1

Ordinal Scale: Numbers on ordinal scale will be in rank form. Rankings will be in either ascending order or in descending order.

Nominal Scale: It doesn't contain numerical numbers. It only contains categories.

a. Each sports fan was asked to rank their favorite way to receive information from most preferred to least from the following. Social media, tv, radio, newspaper.

Answer: Ordinal scale.

Fans should rank their favorite way to receive information from most preferred to least from social media, tv, radio and news paper. Based on their interest they will rank these variables. They will use ascending order. So that we should use ordinal scale.

b. A magazine is asking for your response. They simply ask "Football is the best sport". by choosing one of the following responses. Strong agree, agree, neither disagree or agree, disagree, or strong disagree.

Answer: Nominal Scale.

Given options are in the form of categories. Strong agree, agree, neither disagree or agree, disagree, or strong disagree are all categories. Nominal scale is the only measurement scale we should use for categories.

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