Question

(8wk) MGMT-6155-A01) Strategies for Marketing R...3. Designing the Sample and Research Methodology e November... Identify the scales use in case 12.2 due November 19th Identify the scales and data types( Pages 318-319) used in case 12.2 refer to table 8.1 where Nominal, Ordinal, Interval, and Ratio are defined (data types) and the actual scales are defined on pages 176-184. The value label should help you identify the different scales and data types. with each scale worth 1/3 of a point (noting that both Gender and Martial status are the same scale and data type and count for one answer) so that you have 15 scales that you are identifying Submission status Submission status No attempt Grading status Not graded Due date Thursday, June 13, 2019, 11:59 PM Time remaining 1 day 14 hours Last modified Comments (0) Submission comments du 7:01 AM T Normal 1 No Spac Heading 2 Title Subbtle Subtle Heading T Paragraph Styles Font Codes Value labels Scales Question Description Under 10k, 10k to 100k, 100k to 500k, 500k to Imillion, Imillion and more Size of hometown or city 1,2,3,4,5 Nominal Male, Female Gender 0.1 Marital 0,1 Unmarried, Married Actual Number Number of people in family No labels 18 to 24, 25 to 34, 35 to 49, 50 to 64, 65 and 1,2,3,4,5 Age Category older Less than high school, High school diploma, Some college, College Degree, Postgraduate Degree 1,2,3,4,5 Education Category wards A A Aa E-E , x A--A . E Times New R- 12 AaBbCcDc AaßbCcDc AaBbC AaßbCct AaB AaBbCcC AaßbCcDo A BIU .B T Normal 1 No Spac Heading 1 Heading 2 Title Subtitle Subtle Em ainter Font Paragraph Styles Income Category 1,2,3,4,5 Under S25k, $25k to $49K. $50k to $74k. $75k to $124k, $125k and more 1.2.3,4 Dwelling type Single family, multi-family, Condominium'townhouse, Mobile home I am worried about global warming Gasoline emissions 1,2.3,4.5,6,7 Very strongly disagree, Strongly Disagree. Disagree, Neither Disagree nor Agree, Agree, Strongly Agree, Very strongly agree contribute to global warming. We need to do something to slow global warming We should be looking for gasoline substitutes. Desirability: 1-seat 1.2.3.4.5,6.7 Very undesirable, Undesirable, Somewhat, wordu Document1 - Word Table Tools Tell me what you want to do.. Design Layout References Mailings Review View Design Layout Home Insert AaBbCeDe AaBbCeDc AaBbC AaBbCcf AaB AaBbCcC AaBbCcDo AoßbCcDe A A Aa- A Times New R-12 Subtle Em Emphasis No Spac Subtitle 1 Normal Hoading 2 Title BIUX, xA- A Heading 1 mat Painter Styles Paragraph Font shoand Very undesirable, Undesirable, Somewhat, Neutral, Somewhat desirable, Desirable. Very desiral Desirability: 1-seat motorcycle runabout sport 1,2,3,4,5,6,7 2-seat runabout hatchback gasoline 4-seat economy diesel hybric economy gasoline Lifestyle: Novelist . Describes Does not describe me me perfectly t all. 1 7 Innovator Trendsetter Mainstreamer Classic s/mini-series Favorite television show 1,2,3,4,5,6,7 News/Documentary, Reality, Science type fiction, sports Classic pop & Rock, Country Tal Favorite Radio Genre 1,2,3,4,5,6 Business & Money, Music & Entertainment, Family & Parenting, Sports & Outdoors, Home & Garden, Cooking- Favorite magazine type 1.2.3,4,5,6,7,8 Food & wine Politics & Current Events Editorial, Business, Local news, National 1.2.3.4,5.6.7 Favorite Local newspaper section Never 1.7 times ner day, 3-4 times per day. 5+ times per day 0.1.2.3 nline blogs Use of content communities 703 AM de 9 F12 F1c FB # 7 5 4 3 Y T R E Q W K J H F S M N B V C Document1- Word Table Tools Tell me what you want to do. Design Layout Mailings Review View Home References Design Layout Insert AaBbCeDe AaBbCcDe AaBbC AaBbCcE AaB AaBbCct AaßbCcDa Aa Subtle Em En 9 X, Cut A A Aa A Times New R-12 e Copy Subtitle Title Heading 1 Heading 2 1 Normal 1 No Spac. BIU x, x A- A N Format Painter Styles Paragraph 1.2.3.4.5.6 Font Clipboard Classic pop & Rock, Country, Easy listening, Jazz Favorite Radio Genre Blues, Pop & Chart, Talk Business & 1,2,3,4,5,6,7,8 Favorite magazine type ily & Parenting, Sports Outdoors, Home & Garden, Cooking- Food & Wine, Trucks- Cars & Motorcycles, New - Politics & Current Events . Business, Local news, National s, Sports, Entertainment, Do not read Never, 1-2 times per day, 3-4 times per day, + times per day Favorite Local newspaper econline blogs 1,2,3,4,5,6,7 Eaito 0,1,2.3 Use of content communities network sites Use of virtual worlds F11 17 Pris F7 F10 FE 7 9 4 E R T Y U O К S F G H J

Answer 1

Nominal: Nominal scale is also known as the category scale. The scale is used to label variables in distinct classification. There is no quantitative value or order. It is mutually exclusive categories with no overlapping. For example gender, political preference, where you live, etc.

Ordinal: Original refers to classifying data according to categories. It depicts the order of the variables and not the difference between the variables. For example rank as satisfied, very satisfied, unsatisfied, neutral, very unsatisfied.

Interval: Interval scale is where the order of variable is known and the difference between variables is also known. For example temperature, mean, median, etc.

Ratio: Ratio has all characteristics of an interval scale. It compares between tow variable for example number of students in grade 8 last year compared to grade 8 this year who passed with distinction.

Question	Scale
Size of hometown city	Nominal
Gender Marital	Nominal
Number of people in the family	Nominal
Age Category	Nominal
Education category	Nominal
Income category	Nominal
Dwelling type	Nominal
I am worried about global warming (refers to the entire group)	Ordinal
Desirability 1 seat motorcycle (entire group)	Ordinal
Lifestyle novelist, innovator, trendsetter (entire group)	Ordinal
Favorite television show	Ordinal
Favorite magazine type	Ordinal
Favorite local newspaper	Ordinal
Use of online blogs (group)	Intervals
Use of social network sites (group)	Intervals